The Beano comic, celebrating it’s 80 year anniversary in July, has seen a 7.9% year-on-year increase in the recent ABC circulation figures, recording weekly sales of 37,542 copies. 20,000 of them are subscriptions, a 5% growth in the last five years. That means a copy is bought in the UK every 17 seconds, along with their digital and TV products.
Maria Welch, Head of Publishing for Magazines at DC Thomson Media, said, “To see a publication perform so well in an extremely challenged market is hugely positive. It is testament to the enduring appeal of Beano that today’s readers are still being entertained every week by the nation’s favourite comic.
Mike Watson, Managing Director of DC Thomson Media, said, “We’re thrilled to be able to continue to provide readers with a weekly dose of mischief, mayhem and fun!”